In today’s world wide web, there are millions websites out there, and millions are on their way to get there. We cannot help but wonder: what are these websites doing? what’s the purpose of a website? what can we do to make a website stand out? what can web designer&developer help?
Contend is the king
A website has to provide something useful and unique to attract and keep users. Content is the thing to make your site stand out, is the thing you should focus on, is the actual number. Design, technology, SEO and etc. are the help we provide, are the number “0” which follows the content number. These stuffs alone are nothing, professional help cannot improve poor content a big deal.
No fancy website
We do NOT need a fancy website, unless the website is about fashion, arts, movie, music or something else like that. Especially, for a serious commercial website, the only thing user should noticed is what they want to find, what the website is there to offer for. Users’ attention should not be distracted by pointless images/animation, useless flash, or annoying background music. Everything in a web page has a purpose: giving users what they need; design elements there only has one goal: helping users get what we offer.
The good example is Google. You have never seen there are anything annoying or distracting, and the concept works very well.
Another extreme example is Craigslist, its plain look surprisingly works great for them.
Simplicity is always the first rule in UI design. Do not make users think what they have to do to get the task done, simplify the task, organize the work flow, provide clear instructions — try you best to provide a no-brain way.
Do you have different thoughts?